Privacy Policy

1. Introduction

Mastercraft Landscapers Inc., doing business as MasterCraft Landscaping North Bay ("MasterCraft," "we," "us," or "our"), respects your privacy. This Privacy Policy explains how we may collect, use, disclose, retain, and protect personal information when you visit our website, request an estimate, submit a project inquiry, communicate with us, or otherwise interact with MasterCraft. This Privacy Policy applies to information collected through our website, online forms, estimate requests, email communications, telephone communications, text messages, and other interactions associated with our website and services, as applicable.

2. Information We May Collect

Depending on how you interact with MasterCraft, we may collect information that you voluntarily provide, including your name; telephone or mobile number; email address; project address or location; city and ZIP code; project description and requested services; photographs, documents, plans, measurements, or other project-related materials you submit; preferred appointment or communication information; messages and other communications you send to us; and information reasonably necessary to evaluate, estimate, schedule, manage, or perform requested services. Please do not submit sensitive personal information that is not reasonably necessary for your inquiry or project.

3. Information Collected Automatically

When you use our website, certain technical information may be collected automatically through cookies, pixels, tags, analytics tools, and similar technologies. This information may include Internet Protocol (IP) address, browser and device type, operating system, approximate geographic information derived from technical data, pages visited, referring or exit pages, date and time of visits, website interactions, advertising or device identifiers, and information regarding how visitors use and navigate our website.

4. How We Use Information

MasterCraft may use information for legitimate business purposes, including to respond to inquiries and requests; review project information; prepare or coordinate estimates; schedule consultations, site visits, appointments, and services; communicate regarding estimates, projects, scheduling, changes, and services; provide customer service; maintain business and project records; operate, maintain, secure, and improve our website; analyze website performance and visitor interactions; measure advertising and marketing effectiveness; detect or prevent fraud, abuse, security incidents, or misuse; comply with applicable laws, regulations, legal processes, licensing requirements, and contractual obligations; establish, exercise, or defend legal claims; and protect MasterCraft, our customers, our personnel, and others.

5. Telephone, Text Message and Email Communications

When you voluntarily provide a telephone number, mobile number, or email address in connection with an inquiry, estimate request, appointment, project, or other business communication, MasterCraft may use that information to communicate with you regarding that request or business relationship. Depending on the circumstances, we may contact you by telephone call, text message (SMS), or email. These communications may concern your inquiry, estimate, appointment, scheduling, project, requested services, customer service, or other related business matters. Providing contact information for these purposes does not, by itself, constitute consent to receive automated promotional or marketing communications where separate consent is required by applicable law. Any promotional SMS or automated marketing program requiring separate consent will be handled according to applicable requirements and any additional disclosures presented when consent is requested.

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage, measure performance, maintain security, and support advertising and marketing activities. Where appropriate visitors may be provided with cookie-management or consent options. Available choices may vary according to the technology being used, the visitor's jurisdiction, and applicable legal requirements.

7. Google Analytics 4

Our website may use Google Analytics 4 (GA4) to help us understand website traffic, visitor interactions, and website performance. Google and its technologies may process information concerning visitors' devices and interactions with our website according to Google's applicable terms and privacy practices.

8. Google Tag Manager

Our website may use Google Tag Manager to manage and deploy website tags and related technologies. Technologies deployed through Google Tag Manager may include analytics, measurement, advertising, or other website tools. The information processed depends on the particular tags and services configured through the platform.

9. Google Ads Tracking

MasterCraft may use Google Ads-related measurement and tracking technologies to understand advertising performance, measure conversions, and improve our advertising activities. Depending on configuration and user choices, these technologies may use cookies or similar identifiers.

10. Meta Pixel

Our website may use Meta Pixel or related Meta technologies to measure website activity, understand advertising performance, create or measure audiences, and improve advertising campaigns. The information processed by Meta is also subject to Meta's applicable privacy practices and settings.

11. Cookie Preferences and Advertising Choices

Where required or appropriate, MasterCraft may provide visitors with mechanisms for managing non-essential cookies or related technologies. The availability and operation of these controls may depend upon the technologies deployed on the website and applicable legal requirements. MasterCraft may update its cookie-management system as technologies or legal requirements change.

12. How We May Disclose Information

MasterCraft may disclose personal information when reasonably necessary to operate our business or provide requested services, including to categories of recipients such as website hosting and technology providers; analytics and measurement providers; advertising and marketing technology providers; communications and email service providers; customer-management or business software providers; professional advisers, including attorneys, accountants, insurers, and consultants; contractors, subcontractors, suppliers, or service providers when reasonably necessary in connection with a project; and government authorities, regulators, courts, or other parties when disclosure is required or permitted by law. We may also disclose information when reasonably necessary to protect the rights, property, safety, security, or legal interests of MasterCraft or others.

13. Sale, Sharing and Targeted Advertising

MasterCraft does not intend to sell personal information for money as part of its ordinary business operations. Certain advertising, analytics, pixel, cookie, or tracking technologies, however, may involve disclosures or uses that could be considered "sharing," "sale," targeted advertising, or similar activity under particular privacy laws depending upon how those technologies are configured and which laws apply. Where applicable law requires MasterCraft to provide an opt-out mechanism or other privacy choice regarding such activity, MasterCraft will provide the required mechanism.

14. Do Not Track and Privacy Preference Signals

Some browsers provide "Do Not Track" signals or other privacy preference mechanisms. Because industry treatment of traditional Do Not Track signals is not uniform, our website may not respond to all traditional Do Not Track signals. Where MasterCraft is legally required to recognize a qualifying browser-based opt-out preference signal, such as Global Privacy Control, we will endeavor to process that signal as required by applicable law.

15. Data Retention

MasterCraft may retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to respond to inquiries; prepare and maintain estimates; administer projects and customer relationships; maintain appropriate business, accounting, insurance, licensing, and legal records; resolve disputes; enforce agreements; and satisfy applicable legal or regulatory requirements. Retention periods may vary depending upon the nature of the information and the purpose for which it is maintained.

16. Information Security

MasterCraft takes reasonable administrative, technical, and organizational measures appropriate to the nature of the information we maintain. However, no website, electronic communication, storage system, or Internet transmission can be guaranteed to be completely secure. Therefore, MasterCraft cannot guarantee absolute security.

17. California Privacy Rights

California residents may have particular privacy rights depending upon the law that applies to MasterCraft and the circumstances involved. Where applicable, these rights may include rights concerning access, correction, deletion, information regarding collection or disclosure, and opting out of certain sales or sharing of personal information. MasterCraft will honor legally valid privacy requests to the extent required by applicable law and subject to applicable exceptions. MasterCraft will not unlawfully discriminate against an individual for exercising a privacy right provided by applicable law.

18. Privacy Requests

Questions or legally applicable requests concerning personal information may be submitted to Mastercraft Landscapers Inc., DBA MasterCraft Landscaping North Bay, at [email protected] or by phone at (415) 208-9194. We may need to verify a request before processing it and may request information reasonably necessary to confirm identity, authority, or the information involved.

19. Children's Privacy

Our website and landscaping services are intended exclusively for individuals 18 years of age or older. We do not knowingly collect, request, or store personal information from children under the age of 18. Our services are not directed toward minors, and individuals under 18 are not permitted to request or enter into agreements for our services. If we become aware that we have collected personal information from a minor, we will take reasonable steps to promptly delete that information. Parents or legal guardians who believe their child has provided personal information through our website may contact us to request its removal.

20. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, or services. MasterCraft does not control the privacy practices, content, or security of independent third parties. Visitors should review the privacy policies and terms applicable to those third-party services.

21. Changes to This Privacy Policy

MasterCraft may modify this Privacy Policy periodically to reflect changes in our website, technologies, services, business practices, or applicable requirements. When appropriate, we will update the "Last Updated" date shown at the beginning of this Privacy Policy. Material changes may also be communicated through the website or by another appropriate method when required.

22. Website Privacy Notice

When personal information is requested through a website form, MasterCraft may provide a shorter privacy notice at or near the point of collection together with access to this complete Privacy Policy. The shorter notice supplements this Privacy Policy and does not replace it.

23. Contact Us

Questions regarding this Privacy Policy or MasterCraft's privacy practices may be directed to the contact information below.

MASTERCRAFT LANDSCAPERS INC. DBA MasterCraft Landscaping North Bay CSLB License #1161969 Phone: (415) 208-9194 Email: [email protected]